At times selling policies gets tricky. All the strategies have run out, and the results are not the same anymore. It means that agents must reorganize and start setting a new plan. Research and read about different information on how others are getting around with much more ease. Let us discuss a few ways briefly, we believe in having been very fruitful.
Selling point 1)
Demonstrate the importance of being protected by comprehensive coverage if your clients lend or finance their car. Let them know how they would remain protected. Like, if someone who took their car got involved in an accident and did not have a non-owner’s insurance. Upon successful deals, these clients could turn out to be a great source of lead generation for the agents.
Selling point 2)
Start strong by clearing the misconception of comprehensive coverage is expensive. This could be a game-changer if you can relay it clearly to your audience. Give them relatable examples. Talk about how demands cause the prices to rise. Let them know the difference between selecting a lower deductible and a higher deductible when purchasing comprehensive coverage. Building trust is a critical factor.
Selling point 3)
Some clients could be hard to convert and need to be persuaded harder when selling comprehensive coverage. At such times, being an independent agent pays off. They can research and collect information from various insurance companies that provide comprehensive coverage. The advantage is that although uncommon, some companies do provide additional benefits and bonuses for the same coverage. These could be pitched in for such customers to make the deal.
Selling point 4)
Nothing beats real-life examples that people can connect to and compare. Prepare some persuasive examples. It could be anything maybe not even comprehensive coverage. It just has to be an event in the past where you protected your client from a financial hit. Take some paper works that justify it, and your client will instantly build a strong relationship of trust with you.